The Media Representative and News Analytics Specialist combines the core functions of a public information officer with the skills needed to collect and analyze the breadth, depth and impact of news coverage and content engagement achieved by the UCLA Medical News Office. On a day-to-day basis, you will monitor and reports mentions of UCLA Health in the news. You will lead the development and presentation of regular reports such as daily news updates, campaign recaps, quarterly/annual reports, as well as social listening and engagement. This position relies on data from media-monitoring services to create understandable and actionable analytics to provide guidance on effective communications strategies.
Those analytical skills will be backed with core PR skills, with responsibilities including contributing to a growing knowledge base of experts and spokespeople representing the diverse workforce of UCLA Health; working with top tier media to provide interviews and background; and functioning as a front-line representative of the UCLA Health media relations office. You will have input on strategies and tactics to make sure UCLA Health continues to be a leading and important voice in medical news and public health.
The position will also include the potential to work in social media to increase the visibility and relevance of UCLA Health news. This will include support for senior public information officers and other staff, utilizing social media skills and strategic thinking to create impactful communications.
Three to five years’ experience of progressively increasing responsibility in media relations support.
Bachelors degree strongly preferred
Background in academic medicine or complex organization preferred.
Experience in a busy media relations or news office with significant media under tight deadlines required.
Experience in responding quickly and appropriately to news requests and patient information preferred.
Strong communicator and collaborator with proven ability to work effectively with print and broadcast media and with colleagues across a complex organization. Thorough understand of media needs and patient privacy issues.
Demonstrated experience in preparing news packages incorporating both traditional as well as digital components and tactics preferred
Experience with media monitoring platforms is required
Demonstrated success in responding to a large volume of news media inquiries from both print and broadcast media, and the ability to work under pressure, coping effectively with high stress
Demonstrated excellent writing and verbal skills; thorough knowledge of news release, talking points, backgrounders and statement development that meets journalistic style codes.
Strong editorial skills, both written and verbal, and the ability to present effectively.
UCLA is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
At UCLA Health, you can help heal humankind, one patient at a time by improving health, alleviating suffering and delivering acts of kindness. As you do, you’ll achieve great things in your life and your career. We’re a world-class health organization with four hospitals consistently recognized among the nation’s very best as well as an internationally-renowned medical school, primary and specialty care clinics and much more. Within our dynamic, innovative and growing organization, you’ll find exceptional opportunities to make the most of your abilities in a supportive, empowering and inclusive environment. If you embrace our values of Integrity, Compassion, Respect, Teamwork, Excellence and Discovery we invite you to see all you can accomplish at UCLA Health.