Indiana University Purdue University Indianpolis - IUPUI
Location: Bloomington, Indiana,
Internal Number: 295796
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
IU Studios is the central marketing and communications unit at Indiana University, and includes the University Events and Conferences teams. Our insights and technology-driven teams serve as strategic consultants throughout the university, with a central mission to create experiences that lead to a lifelong love for IU and IUPUI.
IU Studios is responsible for media relations, internal communications, social media, executive communications, media planning, marketing, web, and creative and content services at both the university and campus levels.
The Digital News Content Intern plays a vital role in assisting with the day-to-day needs for the official Indiana University Newsroom and Indiana University social media accounts. This includes posting and planning social media posts, further strengthening engagement among the university's key audiences while advancing its marketing communications objectives.
Reports to the Media Relations and Social Media team
Responsible for helping to create and curate engaging content for Twitter, Instagram, and opportunity for other social media platforms.
Monitors--and may be asked to respond to--social media channels for questions and concerns from key audiences, especially during crises or regarding highly-sensitive issues and communicates findings with the rest of the team.
Compiles and analyzes important metrics of social media activity and communicates findings with the team to support strategic goals and objectives.
Identifies and reviews news and social media trends and works with the team to draft and modify strategies appropriately.
Performs other duties as assigned or necessary for the effective operation of IU VPCM.
The position is usually two semesters; however, depending on performance, has the potential to be extended.
Duties and Responsibilities:
Create copy/graphic/video to accompany news stories on social media platforms
This includes but not limited to short informational videos, infographics, Instagram stories, post copy, etc.
Engage our audience through social media outreach, including reporters and media outlets.
Work with other staff, including IU Studios photographers/videographers, to have relevant visual content accompanying new stories.
Assist with tracking social media analytics and developing reports related to media mentions, engagements, and sentiment.
Keep an eye on new trends daily and report to the supervisors if anything may fit our strategic goals.
Assist with live-tweeting news conferences or university administration events
Help monitor media and any emerging issues on social media channels and report back to the supervisors.
Open to all IU Bloomington students, but preference is given to those in journalism, public relations, marketing or communications. Proficiency in crafting and implementing social media strategy, as well as analyzing and producing content. Must be able to juggle many projects simultaneously and successfully.
High school diploma or GED.
The successful candidate will have the following skills:
Strong writing skills with the ability to write copy tailored to specific channels and audiences
Visual and creative acuity
Strong media literacy and familiarity with news
Photo, video and graphic design background (experience with Adobe Suite a plus)
Knowledge of trends in the news and social media industry and a willingness to continually expand their understanding
Ability to think quick-on-your-feet and feel comfortable in a fast-paced environment
A basic understanding of social media marketing and communications metrics
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at firstname.lastname@example.org or by visiting IUPD.
About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.