The National Press Club is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media manager will maximize member and customer engagement with the National Press Club’s products and services, thereby helping us to accomplish our goals year over year.
Social Media Manager Job Responsibilities:
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other departments, like events and catering, restaurant sales, operations, and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Develops and maintains social media marketing internship program by recruiting, selecting, training, and managing interns.
Stay up to date with new and emerging trends to help keep The National Press Club’s social media presence consistently relevant
Other duties as assigned
Social Media Marketing Manager Requirements/Skills:
Proven work experience as a Social Media Manager
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Hands on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Familiarity with design tools
Experience in a management role
Excellent communication skills
Analytical and multitasking skills
BS degree in Marketing or relevant field
The National Press Club is an equal opportunity employer.
Founded in 1908, the National Press Club is the world’s leading professional organization for journalists. The Club has 3,000 members representing nearly every major news organization and is a leading voice for press freedom in the U.S. and worldwide.